香港經濟日報訪問

dayOFF 較早前有幸接受 香港經濟日報 訪問,分享品牌發展理念與產品特色。

植根香港 十年技術累積

dayOFF 一直植根香港,累積了 10年生產行李箱的經驗,擁有自家技術設備與團隊,決心創造屬於香港人自己的行李箱品牌。

擦膠系列靈感 極高性價比

創辦人Frankie見港人消費模式轉變,雖仍愛買國際品牌,但主要需要的是售價大眾可負擔、品质有一定水平、款式亦時尚的產品。因此希望 OFFBEAT 能成為 具性價比又夠貼地、與港人有聯繫的品牌。

Frankie強調品牌的高性價比是其最大優勢。設計靈感來自港人小時候讀書時用的擦膠,擦膠系列行李箱 售價由299元起,還包1年保養。底氣來自自設廠房,可更有效控制成本。

德國拜耳 Makrolon® 聚碳酸酯外殼 香港特色設計

行李箱主要功能是保護旅程需使用的用品,其次是外觀設計及耐用性。因此Frankie堅持產品採用 德國拜耳德國拜耳 Makrolon® 聚碳酸酯外殼,保障行李箱品質。

設計上不斷推出富有香港特色的款式:

  • 🧽 擦膠系列
  • 🧺 上世紀60、70年代的洗衣板系列
  • 🐼 與海洋公園合作推出熊貓圖案設計
  • ❤️ 香港經典「紅,白、藍」圖案

個人化印刷服務

為滿足消費者追求個人化體驗,OFFBEAT 引入行李箱印刷技術,提供客製服務,可印上名字、特別圖案或標誌。亦可作為 企業團建、宣傳的紀念品。

線上線下同步發展 拓展海外市場

宣傳上善用社交媒體、KOL合作、直播帶貨等方式接觸不同客群。Frankie相信實體店要與網上銷售互補不足——傳統實體店能直接與人溝通互動,網上銷售則方便不同人士隨時隨地購物。

未來發展方向是線上線下同步發展。目前已透過分銷商把品牌帶至 台灣及歐洲,香港實體店亦計劃繼續擴展。

📰 訪問原文: 香港經濟日報報道

香港經濟日報訪問

#dayoff #香港品牌 #香港品牌行李箱 #香港行李箱 #offbeat #hongkongbrand #hongkongluggage #性價比 #性價比行李箱

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